Freshly Serve
Industry:
Textile & Manufacturing
Design a friendly, memorable brand identity that captures the freshness and convenience of a modern meal kit service.
Approach:
Softigh created a visual identity emphasizing simplicity and appetite appeal. The logo and color palette were designed to evoke freshness, health, and approachability. Every brand element — from iconography to typography — was built to communicate quality, speed, and sustainability, aligning with the brand’s “fresh food made simple” ethos.
Outcome:
The resulting identity gives Freshly Serve a clean, modern, and trustworthy visual presence, standing out in the growing meal delivery market.
Logo Design
Adobe Photoshp, Adobe Illustrator
Freshly Serve
2022
