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BASED IN Los Angeles,
CALIFORNIA

(234) 109-6666>

dreamslab112@gmail.com

NEW
NEW
Fitness Brand

LoboFit

Industry:

Health & Fitness
Objective: Design a bold, energetic brand identity for a modern fitness and lifestyle brand.

Approach:

Softigh crafted a strong, dynamic identity centered on empowerment and movement. The logo features sleek, active forms symbolizing strength and discipline. The brand colors and typography were chosen to convey power, motivation, and trust — appealing to both individual fitness enthusiasts and lifestyle audiences.

Outcome:

Softigh crafted a strong, dynamic identity centered on empowerment and movement. The logo features sleek, active forms symbolizing strength and discipline. The brand colors and typography were chosen to convey power, motivation, and trust — appealing to both individual fitness enthusiasts and lifestyle audiences.

Logo Design , Branding

Adobe Photoshop , Illustrator

Lobofit

2023

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